Investment in - Concrete Ventures
Portfolio News

Investment in

Patrick Hankinson

Published December 7, 2021

Today, we are incredibly excited to announce our investment in Newfoundland-based, alongside several angel investors. 

In traditional sports, we have distilled performance into a science. Everything from player evaluation to team composition can be broken down into both quantitative and qualitative data. 

With professional sports being one of the most competitive career choices one can make, how does one get an edge? How does one rise to the ranks of the world’s best? 

The answer to that question has long been coaching, which still rings true. The skills gap between athletes with a coach and those without will only get larger as we continue to push the boundaries of sport and performance.

However, there remains the problem that coaching is often too expensive and out of reach for millions of athletes. As the team puts it: “Right now, somewhere in the world, there is someone who has extraordinary talent. Talent that will likely go undiscovered because, for all the natural ability they have, they lack one core component of greatness. They cannot access world-class coaching.”

The Rise of eSports

The rise of eSports has offered many athletes the opportunity to go pro in this new category of professional sport. As we have seen before, this career opportunity is becoming a top choice for many aspiring athletes. How can we ensure that everyone has the opportunity to improve their skills and rise up as eSports gains momentum? is building the future of AI-enhanced coaching. They offer athletes the ability to up their game by leveraging the latest in AI technology. For the first time, the benefits of professional coaching will be accessible to everyone with an internet connection. In a world where competition has never been more intense for professional sports, the timing couldn’t be better.  

The team intends to leverage their experience to help democratize performance. They have run the biggest racing school in the UK and worked with racing teams such as Ferrari, Renault Sport, and Porsche.

They believe that the next generation of Formula 1 champions will be trained by AI. This is therefore their first stepping stone into eSports. If that excites you, then visit our jobs page to see their open positions and join their team. 

Welcome to the portfolio!